Virtue is a Social Media Marketing agency that handles some pretty heavy accounts, including AT&T, Pepsi, MTV and more. They're quite fond of lists, and they just released one ranking the car companies by social media activity. The brands were measured by their Q1 '09 "chatter" across social media sites like Facebook and myspace, as well as viral video and photo sharing sites.
Here's the list:
The Vitrue 20 Top Social Auto Brands
1. Ford
2. Lincoln
3. GM
4. Honda
5. BMW
6. Mercedes
7. Dodge
8. Ferrari
9. Toyota
10. Suzuki
11. Jeep
12. Nissan
13. Cadillac
14. Audi
15. Porsche
16. Kia
17. Subaru
18. Chrysler
19. Volvo
20. Chevrolet
Interesting stuff. I have no doubt that a Ford's top spot ranking is due to the conclusion of it's Fiesta Movement viral video contest, where people were asked to submit videos about why they deserve to drive a new Fiesta for six months. Out of 3,000 submissions, 100 were chosen... including our friend Davey Johnson, who submitted this fantastic brown-car-focused, Streets of San Francisco homage:
So Ford is rolling out a tiny economy car, yet by offering creative-types the opportunity to drive one for a six months they get thousands of viral videos posted all over the interwebs tagged with their product name, creating huge buzz.
In the meantime, Chevrolet - which has a hugely important new product hitting showrooms any day (2010 Camaro) is at the bottom of the list. Someone as Ford deserves a bonus.
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