Wednesday, August 19, 2009

Autoblog & Performance Therapy


Speaking of racing videos, Jonny Lieberman at Autoblog posted a cool story about client Mark Hotchkis from Lifeline Fire & Safety Systems winning the Monterey Historics in his Porsche 962. If you like the sound of a 230mph Porsche racecar at 9,000rpm, check it out.

Also, the Performance Therapy Contest is up and running. Basically this is a social media car show concept developed in-house at Kahn Media for Hotchkis Performance as a means to drive brand awareness, promote the hobby, let gearheads know that even in this economy its ok to have fun with their car, and drive traffic/SEO to sponsor sites. Co-sponsors include Hot Wheels, Yokohama, Red Line Oil, Rushforth Wheels, Baer Brakes, Lifeline Fire & Safety Systems, Flowmaster and MSD.

All entrants have to do is submit a picture and a short caption explaining how they enjoy their car. Click a photo to vote, and feel free to promote yourself on Flickr or Facebook. Top vote getters will receive a T-Shirt or gift certificate. The Grand Prize winner (determined by a panel of sponsors and journalists) will receive nearly $40k in free parts from the sponsor companies. Autoblog, Motorator and several forums have already written up great pieces about it.

Time Flies...

Wow, I can't believe it's been nearly a month since my last post. I apologize if anyone out there reads this thing on a regular basis, but life has been a little crazy. Two new clients, several client events, a SEMA internet symposium and a NEW office all in the past three weeks. That's right, Kahn Media HQ is expanding.

I've got lots of info to share, including notes from a few of the more interested SEMA lectures on SEO and Video Production. In the meantime, here's a bit o'entertainment.

Wired Autopia just put up a fantastic list of their favorite car commercials.

My favorite of the list (and one I've never seen before) is this killer homage to Ferrari Grand Prix racing from Shell: