Print advertising is becoming increasing less effective and more expensive. Online display ads are nearly useless except for branding purposes. Traditional PR - which involves placing stories in print and on TV - is fine if done correctly and on a budget, but only as an addendum to a vibrant social media outreach program.
Why? Because a print hit takes 90 days to reach customers and you depend on the writer to deliver your message. A Social Media campaign can be executed in real-time, and YOU control the message. The key is to craft a message people WANT to read. F
Here's my point: over the next few weeks and months I will outline some low-cost (or even free) tips and ideas on building a Lean Marketing program. This includes Search Engine Optimization, Search Engine Marketing, Forum Community Building, Blogger Relations, basic Public Relations, Opt-In Direct E-Mail and more.
The goal will be to help you re-connect with current or former customers, attract the attention of new customers, make it easier for influencers to find you on the web and to attract as much marketshare as possible. Once the recession is over, you will have fewer competitors to contend with and if you continue to apply the same principals with more manpower and a bigger budget, business will increase exponentially.
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