Autoblog & Performance Therapy

Speaking of racing videos, Jonny Lieberman at Autoblog posted a cool story about client Mark Hotchkis from Lifeline Fire & Safety Systems winning the Monterey Historics in his Porsche 962. If you like the sound of a 230mph Porsche racecar at 9,000rpm, check it out.

Also, the Performance Therapy Contest is up and running. Basically this is a social media car show concept developed in-house at Kahn Media for Hotchkis Performance as a means to drive brand awareness, promote the hobby, let gearheads know that even in this economy its ok to have fun with their car, and drive traffic/SEO to sponsor sites. Co-sponsors include Hot Wheels, Yokohama, Red Line Oil, Rushforth Wheels, Baer Brakes, Lifeline Fire & Safety Systems, Flowmaster and MSD.

All entrants have to do is submit a picture and a short caption explaining how they enjoy their car. Click a photo to vote, and feel free to promote yourself on Flickr or Facebook. Top vote getters will receive a T-Shirt or gift certificate. The Grand Prize winner (determined by a panel of sponsors and journalists) will receive nearly $40k in free parts from the sponsor companies. Autoblog, Motorator and several forums have already written up great pieces about it.