New Land Speed Record!

Kahn Media client Spectre Performance has just done the near-impossible: finished an all-new racecar mere hours before it was set to debut, taken it to the famed Bonneville Salt Flats and set a new world record.

In this case the car average 330 mph over two runs, making it the World's Fastest Cadillac and the World's Fastest Blown Gasoline Streamliner. Quite a feat for a new team and new car. We not only provided PR for the effort, but also promoted it in advance with a newsletter and created a a dedicated blog page, where we liveblogged the entire four-day event with photos, videos and info posted real-time from the salt.

The PR story is spreading like wildfire on the web, including on the following sites:
Top Gear
Wired
Autoblog
Jalopnik
WebRidesTV

Kahn on Comm.

Wow, it's been nearly two months since my last blog post and I've barely posted anything on PR. I'm a bad, bad marcom blogger. Things have been very very busy lately: new office, expanding the Kahn Media team with several new hires, new business and more. All good stuff and I'll explain more soon.

In the meantime, SEMA News has a fantastic story in its latest issue about the importance of marketing to Gen Y, how to reach them and why manufacturing companies should care. Yours truly was quoted extensively in the story - even though I'm a few ticks too old to be in the actual demographic.

You can read more about it here.

Thanks to Alysha Webb for doing a great job on a much-needed story.